Data Driven Marketing
Customer and Prospect Personalization Data
Personalization assumes that you know something about the people to whom you are mailing, emailing, or sending to a landing page and so on. It’s an effective way to keep customers spending their money on your products and services.
A word of caution. Be careful how you use personalized mail, email or any other channel you use to communicate with your customers. When you presume too much too soon –– what we call “presumptuous personalization” –– you could do more harm than good.
Today’s marketing must be strategic and beneficial to your customers. Memorable advertising, with your marketing goals in sight, is to get the best return on your marketing investment.
Personalization used with multi-channel marketing may be a double down data and produces a significant increase in responses. However, do not forget the intricacies of personalization. Personalization will require a better collection of good data.
Read any marketing journal or the many marketing service providers daily emails, posts, or Tweets, you’ll find across the board, from the Small Biz to the largest companies, there is a lack of understanding when, how and why using personalization.