Mult-Channel Marketing

Multi-channels tools to use with direct and customer-centric marketing strategies. 

Your customers are bombarded daily with advertising material on any marketing channel.  

This leads to decreased attention spans, as well as lower response and conversion rates. As a result, marketing and advertising efforts go unnoticed and advertising budgets are wasted. But these same challenges create opportunities for smart marketers. 

My awesome image caption

Let’s look at traditional media starting with direct mail.

Your marketing team must find ways to grab a customers’ attention. By that, I mean using an traditional channels like a direct mail piece, similar content in an email, landing pages in unison and any social media channel that will most likely find some prospects.​ Your marketing team must find ways to grab a customers’ attention. By that, I mean strengthening traditional channels like a direct mail piece, similar content in an email, landing pages in unison and any social media channel that will most likely find some prospects. The noise is not as loud when using traditional media

Even  if you have a sales team of none or one, making phone calls, using the high points in the copy, and get into a conversation by enhancing the tantalizing offers that are the best ever. A great idea  using the advertising tactics and copy from the latest marketing program or campaign. 

It’s no secret that companies are spending less time with traditional marketing materials and more with digital. However, that doesn’t mean focus should be shifted to one area. After all, multi-channel is the key driver to spread your marketing message across a broader area of prospective customers, additionally to create a wider awareness and revenue.

Both traditional and digital marketing are necessary to reach the best prospects and encourage customers to make another purchase or two. The ideal mix of the communication channels are not static. In fact, analyzing data and arriving at a few solutions, is an opportunity you can’t afford to lose. If you want better results, you need better data.

My awesome image caption

Knowing what your prospects may like and what customers prefer is essential to determining that optimal mix. Great data paired with insightful analytics optimizes marketing efforts for every channel, ensuring that the right customers are found where and when they want to be reached.

Casting a huge net may seem like a good method for grabbing a large quantity of leads across today’s plethora of channels, but smart marketers need to focus on finding quality, high-value prospects to maximize marketing spend.

Spreading a wide area on potential revenue simply reels in low-value customers. This increases the chance of wasting direct marketing expenditures and leads to many missed opportunities.

My awesome image caption

My awesome image caption

Your marketing team must find ways to grab a customers’ attention. By that, I mean strengthening traditional channels using a direct mail piece, similar content in an email, landing pages in unison and any social media channel that will most likely find some prospects.

<–  Questions? We have answers today.

Stay on course with “Smart Start.”
Efficient modeling based on data and intelligent analytics allows marketers to focus on high-value customers and prospects in preferred channels.

Also important to multi-channel marketing success is staying consistent in branding, messaging, and creative, as well as analyzing buyer and prospect behavior across all channels to customize the purchasing journey.

To strengthen all areas of an organizations marketing strategy, your marketing team must use each tactic or channel, in areas that complement the others. This requires not only knowing each marketing role thoroughly, but also knowing how to tie them all together efficiently.

Once an optimized multi-channel campaign is up and running, it’s important to keep an eye on the future. This means doing some regression analysis. Using dependent and independent variables to test what worked and what didn’t. Future campaigns can be adapted and optimized to increase conversions and boost ROI.

My awesome image caption

My awesome image caption

My awesome image caption

Marketing Communications Group, inc.     Sheridan, IL 60551     800.251.3608 md@dmcm.net

© 2007-2018 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash, Stencil or John Deuerling. All original content on these pages is fingerprinted and certified by Digiprove.