Does your         strategic marketing dillydally?       

And, you’re looking for double –   digit advertising results?

dally or dilly or digit double –

Follow our lead for better marketing: Mcg-eVal.u.ate!

Dillydally Is Wasting Time Right?

In any business, time wasted, is money lost. But, if you think the dawdler is marketing, by how much $$$?

An Mcg-eVal.u.ate finds your marketing answers.

We both know, that some of your marketing works, right?​

That’s why you need our Mcg-eVal.u.ate your marketing and advertising strategies.

A Goal for better marketing.

We’ll find the winners, plus show you how to eliminate the losers.​

Our need to learn creates better ideas.

Better communication with your customers

Better ideas leading to better solutions.

Marketing Doc


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Mcg-eVal.u.ate finds marketing answers.

What makes our mcg e-Val so valuable to a Small Biz?

So Your Business Can Maximize Marketing ​Opportunities!

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Our evaluation program will determine the effectiveness of your company’s marketing strategy, assessing its strengths and weaknesses. Any recommended strategic change and modifications are selected to help you reach your company goals.
Marketing Doc 

Our Goal number one, is to help your small biz to increase customers, revenue and your company goals.

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Some common areas for our e-Value-ate are: Your complete marketing and advertising program, direct marketing mail, customer-centric marketing, advertising, data, analytics, personalization, customer profiles, solution providers, segmentation, copywriting, websites, landing pages, B2B, small biz, prospecting, channel selection, ideas, testing, call-to-action, offers, email, video, CRM, relationships, engagements, customers, headlines, accountability, proofing, positioning, branding, features, benefits, customer-centric, customer feedback, design, mailing lists, and so on.

One. Get to know us. We’ll send you a link to get our publication, Direct Marketing Success for your business, and a free one-year subscription! Email us at or use the form below.

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Our Commitment To You: 

Learn more about your business.  ​
We ask a lot of questions, so you get a lot of answers and we get knowledge to help you succeed. 

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Ask us any marketing or advertising question and type it in the contact form above the small business picture.

We’ll send you a complementary quarterly 4-page publication, Direct Marketing Success, when you add your email address.

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Your marketing and advertising is critical for your company’s success.​ 
” I trained as a solution provider throughout my business career. I look for problems and once found, I recommend changes that will lead to a solution. 
On the next page, you’ll see a variety of the marketing strategies I use for making my clients marketing stronger​, using creative marketing and advertising, specifically for their business. 
Mike Deuerling, aka: Marketing Doc.

Our marketing experience removes a large portion of the guesswork out of your important marketing decisions.”

WHY and HOW We eValulate.

To wit: When evaluating existing marketing and advertising programs, we provide you solutions and ideas to reach your goals. Our leadership skills will help to build a unique marketing skill set for your company. 

Here are the 5 unique strategies, some we used for a business, since 1984. These creative strategies are the foundation of a report with solutions and ideas based on your company information.

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Why A Data Driven Marketing Strategy?
May we quote, according to Fospha, “Customer Data Platform Specialists,” director Sam Carter stated: 

Without fully integrated customer data, businesses are unable to fully engage their customers and drive conversions at sustainably low cost, retain customers and build brand loyalty.” 


Why a Direct Marketing Strategy?

You need a customer-focus mentality to see and understand why your customers buy or not buy. There is nothing better than weaving a direct marketing strategy and its many tactical choices to reach, attract and sell more to your target market audience. In one word, AWESOME! 


Why a Multi-Channel Strategy?

Multi-channel Marketing uses a variety of communication channels to reach your target. Such as direct mail, email, landing pages and channels in social media, are hitting their target market with very good results.


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Why a Customer-Centric Marketing Strategy?

The customer is the center of your universe and all your products and services must meet their needs and wants. Many times more than not. People don’t buy products or services – they buy solutions.                 LEARN MORE!

Why a Digital Marketing Strategy?

There are different types of customer profiles, behavior, and competitors. Designing solutions for your business to attract and retain customers, get end-to-end visibility into all campaigns, from impression to revenue. Easily combine data from different sources to get new insights.


Our Goal: This Website Will Enable Your Business to Increase Customers and Revenue.

Your Goal? Let us know – – what you need.

HOW: The efficiencies of Direct Marketing led to the delivery of over 5 Million Direct Mail Success newsletters. 
Request a FREE sample of Direct Marketing Success.

We are knowledgeable.
There are 3 business models that work for a business. Request our FREE Infographics “Four Channels of Communication,” “4by4 Communicate Path,” and the “Business Marketing Model, Direct2Customer.”

The time we spend time learning about you and your business, enables us to select the unique attributes of strategies that will likely work for your company.​
Visit our blog and check out the 350 published post on Direct and Customer-centric Marketing stratagies.

The business marketing fact still remains that those who “have a need for what you have to offer must be aware of what you have to offer.”

Our Library of Marketing

Welcome to Direct-2-Customer Marketing Success

Direct Marketing Success              Direct Mail Success                            On Target                       Check ’em Out                        Data Driven Marketing                                                                                                                        

Five Reasons to Add the Marketing Doc to Your Team

^  Coaches you how to write, design and send a marketing message directly to a prospect and       a customer!
^  The proficiencies​ of the Direct Mail Success content, and the writing skill set, as an industry         leader, led to the delivery of over 5 million Direct Mail Success and On Target newsletters.
The strategy of direct marketing, as coined by Lester Wunderman in the 1950’s, “is      advertising directly to the consumer.” An advertising message, sent to a consumer, provided      a direct path to the person’s mailbox, without the noise of other advertisers.
^  In the early 1990’s, as more companies used direct mail to reach their customers, the Direct      Mail Success newsletter arrived. Direct Mail Success instructed and developed ideas for the      lettershops and their customers to strive for a better response rate.
^  In 2009, digital marketing was introduced. Many smart marketers began to use a direct        marketing strategy and its tactical tools to increase the effectiveness of digital marketing.      When paired with each other, it reminded marketers and advertisers, marketing is still all      about the customer.

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Marketing Communications Group, inc.     Sheridan, IL 60551     800.251.3608

© 2007-2018 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash, Stencil or John Deuerling.

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