Drip Marketing

In the fast-paced world of digital marketing, staying top-of-mind with your audience can be a daunting task, especially for small businesses with limited resources. Drip marketing is a strategy that can help you build and nurture relationships with potential customers over time, without overwhelming your marketing team.

It is not a Leak

Drip marketing has nothing to do with a water leak. It is a communication strategy that involves sending a series of pre-written messages to prospects or customers over time. These messages are usually delivered via email, but can also be sent through other channels like SMS, social media, or direct mail. The idea is to “drip” relevant information, tips, or offers to your audience in a way that gradually guides them through the customer journey.

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