Digital Marketing Strategy

Did You Check The Database, CMS, or CRM?

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If you’re not sure what you have, this is a sure sign your company is failing digital marketing 101 and what to do about it today!

Did you know, in our library of marketing, D comes first before A as in advertising?And a digital marketing strategy has opened the eyes of many companies on the value of data. What tactical tools encompass digital marketing as we know it today? Here’s our shortlist.

1. A blog with new ideas in your industry.
2. Content marketing.
3. The web developer’s SEO cheat sheet.
4. Building the ultimate landing page.
5. Creating compelling content.
6. Content distribution strategies for a blog, content marketing, website, advertising and creative offers.
7. The length of all marketing and advertising communications.
8. Google analytics and key performance indicators.
9. Data driven marketing.

Build a Data Sleuth Kit

These  nine points are great for any business to consume as a mere starting point in the world of digital marketing. Don’t try to get all nine up and running at one time. It’ a good strategy to work into an existing marketing strategy and setting deadlines. Your marketing team will need the time to get it right.
People familiar with direct marketing will note there is a lot of crossover from our direct and customer-centric marketing strategies. Data is leading marketers into the world of digital marketing. Embrace it.

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Look at data in context with digital marketing

Data is a lot of work. Interpreting data is more than a lot of work. Technology changes too fast. And the list can go on forever. Start simple in collecting data looking for a variety of similarity within your contacts and your collected data. 
In real time, companies wait for the next bout of technology to take effect. Or wait until the next new and better version. Or just keep waiting.
If you team collects data and do not react to it, they’re missing many opportunities and not realizing it. If you sit there and wonder “where have all my customers gone, it may be too late”
Start learning more about your customers and compare them to your prospects, to regain those rock-hardened relationships you once had.
Why? Great marketing starts with an analysis of your current customer habits. Plus, there is no better place to start your voyage into data.

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Marketing Communications Group, inc.     Sheridan, IL 60551     800.251.3608 md@dmcm.net

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