Data is a lot of work. Interpreting data is more than a lot of work. Technology changes too fast. And the list can go on forever. Start simple in collecting data looking for a variety of similarity within your contacts and your collected data.
In real time, companies wait for the next bout of technology to take effect. Or wait until the next new and better version. Or just keep waiting.
If you team collects data and do not react to it, they’re missing many opportunities and not realizing it. If you sit there and wonder “where have all my customers gone, it may be too late”
Start learning more about your customers and compare them to your prospects, to regain those rock-hardened relationships you once had.
Why? Great marketing starts with an analysis of your current customer habits. Plus, there is no better place to start your voyage into data.